Scandal by Jean Paul Gaultier

Illustrator | InDesign

OVERVIEW
The challenge was to create a realistic vector illustration of a consumer product and use it in a conceptual marketing campaign. I chose the perfume Scandal by Jean Paul Gaultier to explore color, gradients, lighting and complex shapes and textures.

PROCESS
I used a photo of the perfume as a reference for my illustration. Using Illustrator, I created a vector illustration of the product by using multiple layers for each component and the gradients mesh tool to achieve smooth transitions in color and reflections. Lastly, I expanded the original illustration to include the Scandal by Night version of perfume.
For the marketing campaign, I chose the tagline "embrace all your sides". The main idea behind the campaign is to play with the dichotomy of what society defines as "good" or "bad", and ultimately, empower people to embrace their sensuality and freedom.